Wednesday, 17 December 2014

Audience Feedback on Magazine Advert Drafts

I asked a selection of people from our audience for their opinions on the three different adverts that we initially designed. I made a tally chart below of the results:

 Number 1


















Number 2



















Number 3


The feedback we received told us that the most popular advert overall was the third one. This advert either scored higher or equalised with the other two options in terms of the different features such as font and background. These factors show us that we should move forward with the third advert choice and use this as our final magazine advert for our album. Below are some quotes from the audience:

Simon Duncan: “I think the background in the third advert is best. I know it’s the same as the first one but the fact that is it washed-out makes it a better canvas for the information. I can still pick out the leaves in the background; it is just less “in your face". Also, the font is really classy and stylistic adding to the individuality of the advert. The first font is actually quite hard to read if I am honest.”

Bernie Johnston: “I do like the font in the second advert because it is clear to read but I think the background ruins it. I see how you are trying to show the album in the advert by making it a close up but I don’t think it works very well. If I had to pick my favorite overall I would pick the third one. It shows the product you are trying to promote and it is plain and simple but still eye-catching because of the colour scheme with the blue in the “&” and the “5”.”

Hugo Del Sol: “It’s hard to choose but if I were to see any of them in a magazine I would see the third one fitting quite well. The other two options are just a little too harsh on the eyes, I feel like I have to really concentrate to look at them. Plus I just think the third design is better, I like the subtle background and the font is really cool… quite different. I suppose that matches the genre of the band, Indie!”

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