I asked a selection of
people from our audience for their opinions on the three different adverts that
we initially designed. I made a tally chart below of the results:
Number 2
Number 3
The feedback we received
told us that the most popular advert overall was the third one. This advert
either scored higher or equalised with the other two options in terms of the
different features such as font and background. These factors show us that we
should move forward with the third advert choice and use this as our final
magazine advert for our album. Below are some quotes from the audience:
Simon Duncan: “I think the background in the third advert is best. I
know it’s the same as the first one but the fact that is it washed-out makes it
a better canvas for the information. I can still pick out the leaves in the background;
it is just less “in your face". Also, the font is really classy and stylistic
adding to the individuality of the advert. The first font is actually quite
hard to read if I am honest.”
Bernie
Johnston: “I do like the font in the second advert because it is clear to read but
I think the background ruins it. I see how you are trying to show the album in
the advert by making it a close up but I don’t think it works very well. If I had
to pick my favorite overall I would pick the third one. It shows the product
you are trying to promote and it is plain and simple but still eye-catching
because of the colour scheme with the blue in the “&” and the “5”.”
Hugo Del Sol:
“It’s hard to choose but if I were to see any of them in a magazine I would see
the third one fitting quite well. The other two options are just a little too
harsh on the eyes, I feel like I have to really concentrate to look at them.
Plus I just think the third design is better, I like the subtle background and
the font is really cool… quite different. I suppose that matches the genre of
the band, Indie!”
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