We added a filter for the argument scene to indicate the change in mood. This was prompted by a comment on our rough cut which said it was a sudden change from the romantic flashback to the argument so we felt adding a filter gave a subtle change in mood but was suitable for the video.
We also changed the duration of some of the clips to make sure they were in time with the music and that we had enough shots of lip synching and the band performance as much of the video is following the narrative.
Audience feedback
After screening our music video to an audience we received some comments about what went well and what we could improve.
The most popular scene was the bench scene at 1:01. This indicates the loss of the protagonists partner and by following the couple shot with one of just the singer alone establishes that the relationship was a thing of the past. As previous feedback showed us that the frequency of the flashbacks can create uncertainty and ambiguity amongst the audience concerning the relationship status of the singer, we are very pleased that this scene was noticed and praised.
Another feature of the video which the audience liked were the transitions. One audience member (Abinav Battachan) said "I like the transition, it fits really well,".
Looking at the post on YouTube, we received a comment suggesting the opening titles need to be improved for clarity; Daniel Da Silva - "Overall the video is very good, but the opening credits should be changed to a better, clearer font". This is something we are considering but we will need more audience feedback before making a final decision.
Another important bit of feedback we received was that the lip synching was very well timed. This was a big focus for us from the rough cut we posted as that was very obviously not completed by the singing being so out of time. For u to have perfected it was a difficult task so when the audience noted this aspect of the video we were very proud as we timed it all manually.
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