DigiPak Research

Initial Research for 'Enough' Music Video Digipak

A digipak gives audience more information when it comes to content compared to a disc with a regular CD cover. It is a forma of marketing used by many artists and recording labels to encourage buyers to purchase a hard copy of the album wether it is in a high street store or online rather than downloading or streaming the music online. This is crucial as the sale of albums having gone down as buyer prefer to download their favourite song(s) rather than paying for the full album.

There are many template options that could be used for a Digipak and the following are just some of the possible 'Flat plans' that we are going to consider for our digipak. 

Here is one of the simplistic forms of a digipak that many artists use for their albums. It is made up of the front cover,inside front cover, back cover, spine and CD holder.

This is another common form of a digipak which has the same conventions as the one above but has a tube section where we are able to place a lyric book r album poster.

   

This is a template for a digipak. We can use this to help plan the final design for our own digipak. It is simple and includes all the elements needed to make an effective product for our target audience.

The front cover:

This is the front cover picture I had in mind for our digipak. However adding different effects to this may make it more interesting and atmospheric. There are some examples below showing a variety of effects that we could use:

This effect is called "Chalk Sketch". The colour has been filtered out now and the picture has a black, white and grey effect. It also makes the picture look snowy. Snow and winter connotes romance and love, this is good because the theme of our music video is relationships and breakup.

This effect is called "cutout". The picture now has a cartoonist look. The colours are still prominent but that they become darker, blurring into each other. The artist's face is still visible and easily noticeable because the important features are highlighted. this makes it very eye catching. 

This effect is called "Light Edges".  The overall picture is now brighter, exposing 

the colours more and defining all the features in the background as well as the artist. it has given the picture a speckled effect, adding texture which is something which can be quite powerful for an album cover, making it stand out.

This effect is called "Pencil Sketch". This makes the picture look as though it has been hand drawn. I feel it enhances the personality of the digipak because hand drawn art shows that time and effort has gone into it. Even though it is a digital effect and it wasn't truly hand drawn, it may still attract the audience because of the sentimental connotation behind it. Atmosphere has been created because the snowy effect is prominent here also. 

This effect is called "Glass". It makes it look as though the audience are looking at the picture through a window.This does add a different texture to the digipak but i feel that it is a little impersonal. The audience need to be able to connect to the artist but if it seems they are blocked off by a barrier this may not happen.