Casting for the music video

                                         Casting: The Boyfriend

We are looking for someone to play the 'Boyfriend' in our music video who is the focal point in our narrative in this video. Our typical boyfriend in the video would be tall, slender build preferably with dark hair. This is because we want to contrast the female protagonist (the girlfriend) who would be very petite and would have blonde hair.

We have lined up to three possible candidates for the role. They are all in our year and close friends which is vital so we are able to communicate  with them making filming less stressful. The three candidates are:


Dylan Mogoi

Dylan was our first choice once we had finalised our song decision. His is perfect for the look of our video, he is tall, dark haired and has light eyes which would contrast are lead female role. Having Dylan would be great for the group as we know him and are able to get in touch easily and communicate throughout the whole process of filming.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  

Sam Kelly

Our second option is Sam kelly. He is goes against 'the look' we initially wanted but due to availability and our shooting schedule, we will have to be less picky in terms of casting as we will go with whomever is available when we need to film. Sam is in our year so he is also another perfect candidate to be the lead role. He is free on days which we set to film making it easier on us for time.

Casting for The Music Video

Casting the Girlfriend 

For the role of the girlfriend 

We are looking to cast someone to play the Girlfriend' in our music video who along with the 'Boyfriend'  is the focal point in our narrative for this video. The girlfriend is what is basis for this video as she tells her boyfriend he isn't 'enough' for her. Because of this we want to cast someone who will have onscreen chemistry and who is able to actor convincingly enough for our argument scene is the video. 

We have lined up to three possible candidates for the role. They are all in our year and close friends which is vital so we are able to communicate  with them making filming less stressful. The three candidates are: 

Sian Walker

Lydia Duncan

























Maya Tyrrell 

Album Magazine Advert Research

Advert 1: Plan B- The Defamation of Strickland Banks:

The advert for this album isn’t a very complex one yet it stands out very much and puts the point across. The Advert jumps out at you as the artists name and picture of him is highlighted due to the colours being contrasted to the black background. The name of the artist is in big and bold letters at the top of the page and jumps out first, if a fan of this artist was to see this, they would be willing to read more about the advert. Also, the recognisable face of Plan B stands out to catch the reader’s eye. For those not familiar with this artist are reassured that the album has been taken well by others with star ratings at the side from well-known companies. The success of the album is also highlighted in red lettering, explaining how it has gone multi-platinum. There is a picture of the albums cover in the bottom left corner of the advert which cleverly informs the reader of what to look out for in the shops as well as looking out for the name of the album which is given under his name. In the bottom right corner there is contributing companies who would have helped to create the album as well as a website where those who want to find out more about the artist can.

Advert 2: Cee Lo Green- The Lady Killer:

This is another simple yet effective advert from the artist Cee Lo Green. Much like Plan B’s advert, there is a picture of the recognisable artist that stands out due to bright colours. As well as this, there is an obvious font and colour of text used to show the artists’ name. Unlike Plan B’s album however, the release date of the album is given, meaning it is easier for fans to know when to go and look for it. Another good advertising trait that this has but Plan B’s does not is a successful song from the album stated at the bottom. This gives those not-so die-hard fans of this artist a sense of recognition towards him. However, like in the other advert there is also a website at the bottom where readers can find out more about the artist or the album.

Audience Feedback

Magazine Advert Research

Location Research

Location 1: Lydia’s House:

As well as the story we will be filming for the song, we also want to film a band performing. We imagine having a band playing on a stage. Lydia’s house has a raised sun deck outside which would work perfectly as a stage. As it is one of our members’ houses, it is easy to access and fit around our schedule. As well as filming in the garden at Lydia’s we are going to do some shots inside as well, such as a memory of the couple sitting on a sofa together, and then again of him sitting there alone. Also, the video is going to start with the argument taking place and leading to one of the couple storming out and slamming the door which can be easily filmed in this location.

Location 2: Walpole Park:

When listening to the song, as a group we all decided that a park would be a great location for the song. The song is about a break up and we have decided to use a story where the boy has to get out of the house because there are too many memories of his ex girlfriend in it. This leads him to having a walk in the park to clear his head. We believe that the outside scenery will reflect his mood in this season with leaves falling from trees and being off coloured. Whilst listening to the song we all imagined an autumn/winter setting and we even picked up on bells in the song resembling Christmas. During this season there are dark, cold nights, which also reflect the main characters mood. Walpole Park is a great location to show all of the things we need; it has a long path surrounded by trees where we visualize the main character walking down it before sitting on a bench where he has a memory of his old girlfriend.  The park also has a small bridge over water, where we are thinking about filming the man staring into the water and perhaps throwing stones into it.

Magazine album advert research

Here I have researched two adverts for CD albums, taken from music magazines. This research is for the magazine advert for the digipak which will be created for our track.

 This is the advert for '...Honor is all we know' the album by Rancid which I found on the back cover of the Kerrang music magazine. As this magazine is associated with the rock, alternative rock, metal and indie genres, I would already assume that this band and album is one of these genres. Looking at the advert, the white spray paint font immediately draws the viewers attention so the feature that stands out the most is the band's name. This could be because the band is trying to get their name recognised or they are trying to establish themselves, but either way it is impossible to miss their name in this advert. The white contrast with the faded green and black background and is also is very large, bold text compared to the rest of the advert. The band name is printed at the top of the page, with the album title just below but in a quieter yet harsh font. This suggests that the spray paint font is the band's logo and therefore explains why the rest of the text is in a different font. This is also seen as there is a thumbnail of the actual album cover to the left of the page. This also shows the band's name as the most noticeable feature, and is useful to show potential customers the product which they are advertising. In the thumbnail of the album cover, the album title is at the bottom of the album instead of directly beneath the band's name. This makes it more independent from the name and shows the individual album separate from the band, also connoting the band is not yet well established enough for people to distinguish between the names of the band and the album. The thumbnail of the album is outlined in gagged white to make it stand out like the band name, also contrasting with the faded, dull colours of the advert image. The four men on the advert I assume are the band members, this gives them publicity and recognition for their work. Their body language and what they are wearing also connote a rock genre and along with the black and green colouring they present a tough, edgy image that is not quite refined. This is also connoted by the lack of and straight lines in the advert, showing they don't conform to expectations and the usual followings of presentation.