Magazine album advert research

Here I have researched two adverts for CD albums, taken from music magazines. This research is for the magazine advert for the digipak which will be created for our track.

 This is the advert for '...Honor is all we know' the album by Rancid which I found on the back cover of the Kerrang music magazine. As this magazine is associated with the rock, alternative rock, metal and indie genres, I would already assume that this band and album is one of these genres. Looking at the advert, the white spray paint font immediately draws the viewers attention so the feature that stands out the most is the band's name. This could be because the band is trying to get their name recognised or they are trying to establish themselves, but either way it is impossible to miss their name in this advert. The white contrast with the faded green and black background and is also is very large, bold text compared to the rest of the advert. The band name is printed at the top of the page, with the album title just below but in a quieter yet harsh font. This suggests that the spray paint font is the band's logo and therefore explains why the rest of the text is in a different font. This is also seen as there is a thumbnail of the actual album cover to the left of the page. This also shows the band's name as the most noticeable feature, and is useful to show potential customers the product which they are advertising. In the thumbnail of the album cover, the album title is at the bottom of the album instead of directly beneath the band's name. This makes it more independent from the name and shows the individual album separate from the band, also connoting the band is not yet well established enough for people to distinguish between the names of the band and the album. The thumbnail of the album is outlined in gagged white to make it stand out like the band name, also contrasting with the faded, dull colours of the advert image. The four men on the advert I assume are the band members, this gives them publicity and recognition for their work. Their body language and what they are wearing also connote a rock genre and along with the black and green colouring they present a tough, edgy image that is not quite refined. This is also connoted by the lack of and straight lines in the advert, showing they don't conform to expectations and the usual followings of presentation.