Thursday, 29 January 2015

First magazine advert, why we chose to remake it

After creating the first design for our magazine advert, we realised when comparing it to other magazine adverts promoting albums and audience feedback that we needed a lot more information on it. Our advert was very simplistic which at first we thought would be effective as it gives the short and sweet idea of the advert, giving the band’s name, picture of the album and the release date. However, when the ‘finalised poster’ was done I thought that there was a lack of information and that it looked very plain and boring. To make sure that I was correct, I chose to ask for audience feedback from our target audience. They gave the same response as what I thought and gave us some ideas for what we could include. As a group we have decided to redesign the poster and to include other information on it such as the production company and website link in the bottom corner of the page, some ratings of the album from related music companies as well as mentioning some songs that are on the album. I also think that it is a good idea to brighten up the background as it is hard to tell that it is a picture of leaves which is relatable to our video and digipak. Some of the audience feedback that we received about our initial poster alongside the poster are below:

Tiarnan Bown:

“It seems like quite a boring poster, it didn’t draw me in at all, and if I saw it in a magazine I wouldn’t have a second look at it. I think that it needs a bit more colour to it as well as maybe some more writing”

Joe Power:

“There isn’t much information about it at all, I’ve never heard of the band and so I think that there should be something about how good this album or band is written somewhere on the poster. Also, if it had a review or two it would probably catch my eye”

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