Thursday, 29 January 2015

Final Digipak Update

Front Cover 

This is the front cover of our digipak as finalized in a previous post. we feel this cover is appropriate because it is edgy and unique with the effect over the image and the black, white and grey tones. The fact that the face of that artist isn't completely visible creates mystery which may appeal to out audience and they will become intrigued about the album. 
Back Cover

This is a new version of the back cover for the digipak. initially the image was in natural colour but we have modified this and made it totally black and white. This decision was made because we though it would add congruence to the product as a whole. The front cover has the same types of tones and so we thought it made more sense to match both side of the product. We have also added some text on the back cover to inform our audience of certain details. From previous digipak research it has been noted that a list of the tracks that are included in the product is printed on the back often, thus we used ten songs from our band that they have also written. We have included a bar-code and the copyright symbols to emphasize realism. This product has to be able to sell in the real world so by adding little details such as these really makes the product come to life. Finally we have put the band's email address in the bottom left corner which helps encourage synergy between our media products and enables the audience to connect more to the artist. 
CD Panel

This is the CD panel which means as the digipak is opened the CD will be seen placed in this section. The reason we made the background of this panel leaves is because ultimately it is plain. The CD is the main attraction and so having a busy background behind it might be distracting especially as the other panels have star images for example. This background does follow the autumnal theme of all of out products however, to it is keeping in line with the image of our products. 

Lyrics Booklet

This is the design of our lyric booklet. The text has been coloured white in order to make it stand out against the yellow and blue background but also to keep it on the same track as the front and back covers of this digipak, which are black and white. The leaf again follows the autumnal theme of our product but is also a good platform surrounding the lyrics. It is an interesting design which is likely to attract an audience as it is unique. The fact that the artist of the band is holding the leaf and therefore the lyrics but without his head showing adds an intriguing element to it. The foreground of the image has been made to be more in focus than the background of the image in order to put emphasis on the lyrics which shows that they really are the essence of the product. 

Extra Panels

These extra panels include a star, medium shot of the artist and a close up shot of the band's guitar. These shots enable the audience to know the band a bit better. Previously the audience haven't been able to see the artist's face clearly and so this image shows him plain and simple, it makes him appear down to earth and less of a 'celebrity'. This aspect is something we thought would be important because the audience want to be able o relate to the band and so putting the artist at eye-level makes him seem more like them. This image of the guitar has been taken from the music video of the single that is featured on this digipak, it is called, "Enough". I believe this is a good example of cross media as the image can help promote the music video. 

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