The first aspect
that is prominent about this magazine advert is the colours. The whole style of
the advert looks faded and the colours have a washed-out effect. The oranges
and yellows blend in together creating a sort of misty atmosphere which takes
the audience to the season of autumn because the colours can be linked to the
colours of the falling leaves. As the advert has been produced in November the colours
seem fitting for the time of year and so therefore make the advert relatable to
the audience. The font has been deliberately contrasted to the background
because the white colour stands out immediately meaning that the audience can’t
help but notice and read the relevant information. The eye-catching component
is essential for the success of a magazine advert as otherwise it takes no
effort for the audience to turn to the next page. The woman featured in this
advert is obviously the artist of the album because she had been positioned in
the center of the framing. Her stare isn’t looking directly at the audience but
just slightly above and this gives them the impression that she is in thought. Her
hair is styled in a fashionable way and she is wearing earrings which
emphasises her femininity however her expression does make her look strong and
confident which may go against old gender stereotypes of women being weaker
than men.
Immediately the
audience find themselves busy with depicting all the different aspects of this
magazine advert for the Foo Fighters. Initially the first thing they see is the
main image that takes up ¾ of the A4 page. This image is a compilation of
famous landmarks in a number of different American cities. A clever concept of
this advert is that the audience have to look closer in order to notice this;
they therefore have to pay attention to the promotion and take in the message
of the advert. The audience will notice that in the top right-hand corner the
statue of liberty is present, the Washington memorial is also there with the
famous rectangular lake and so is the incredibly iconic Hollywood sign on the
opposite side. The fact that there are multiple American cities present in this
image may be celebrating the fact that this particular band is American and
that they are proud of it. However, something else which stands out is the big
number 8 in the center of the image. This makes the audience start to think
what this could represent and mean, the following are some possibilities of what
it could connote:
Immediately the
audience find themselves busy with depicting all the different aspects of this
magazine advert for the Foo Fighters. Initially the first thing they see is the
main image that takes up ¾ of the A4 page. This image is a compilation of
famous landmarks in a number of different American cities. A clever concept of
this advert is that the audience have to look closer in order to notice this;
they therefore have to pay attention to the promotion and take in the message
of the advert. The audience will notice that in the top right-hand corner the
statue of liberty is present, the Washington memorial is also there with the
famous rectangular lake and so is the incredibly iconic Hollywood sign on the
opposite side. The fact that there are multiple American cities present in this
image may be celebrating the fact that this particular band is American and
that they are proud of it. However, something else which stands out is the big
number 8 in the center of the image. This makes the audience start to think
what this could represent and mean, the following are some possibilities of what
it could connote:- This advert for the Foo Fighters is promoting the band’s 8th album (which it is).
- The 8 could also be interpreted as the infinity sign because it is at an angle and this may indicate that the band intend to carry on making music and albums forever.
- It could have also been mistaken for a highway road as part of the city and this is fitting because the album title is “Sonic Highways”.
- Finally the 8 also represents the fact that 8 famous American cities have been brought together to form this literally outstanding image.
I I would say
different genres of music do target audiences in different ways because the two
examples above have, Rumer creates pop and soul music whereas the Foo Fighters
are a rock band. The foo fighters for example have taken a different approach
to Rumer as they are mostly promoting themselves/image/reputation with their
magazine advert. The advert assumes that the wider public have heard of whom
they are and know about them even if they are not fans and this is because they
have a large image of America and a distinct 8 at the centre of the advert,
these are two major characteristics of the band but aren’t explicitly indicated
to the audience. Rumer however does not have this with her advert, instead of
promoting her image and reputation the advert is promoting the actual artist,
as if to allow the audience to get to know her and spread the work of her existence.
Rumer’s advert brings emotion and associations for the audience looking at it
and this may persuade them to buy and listen to the album, however the Foo Fighters
bring excitement and familiarity.
